Sport is regarded all over the world as an important and effective instrument with which to counter the spread and impact of HIV/AIDS. Sport can reach groups of people who are at great risk of becoming infected with HIV, such as young people. If the message is embedded in a sports activity, the target group is more receptive to it. It is a known fact that a message has more effect if it is related to the interests and the daily experiences of target groups . Information on HIV/AIDS is less threatening when it is placed in the context of sport, in part because of the trust involved. In addition, sport can promote understanding and respect for people who are HIV-positive.

"At school you learn your lessons, you know? But the Live Safe, Play Safe programme teaches you through play. The competitions leave a lasting impression in the eyes of children. They become involved and have fun. And they can go on playing at home, with friends. And there they talk about HIV/AIDS just as they learned to do while doing sports. It's such a wonderful thing to see." Interview with coach Kelvin (Right To Play).