Based on input from Johan van Geijn, KNVB.
Football for Development
Since 1996 the KNVB has been conducting football development projects in developing countries to practice corporate social responsibility. Over these years the KNVB acquired extensive experience there. In the period 2000-2005 the KNVB conducted 90 training projects in over 20 countries in Africa, Asia and the Caribbean.
The KNVB activities at the time were launched with a 'coach-the-coach' programme in South Africa. That programme entailed educating local football coaches. Over the years this approach has remained the driver of the KNVB football development projects. In the new millennium the KNVB has elaborated and expanded this programme. In addition to developing football, the KNVB started to contemplate how its projects were relevant to development and to consider the possibility to use football not only as an objective but also as an instrument to further development.
This idea inspired the Football for Development programme, in which football is both an objective and a vehicle toward development, and Dutch football expertise is combined with the knowledge and experience of several southern sports and development organizations, such as MYSA in Kenya and the Kalusha Foundation in Zambia.
A member of the KNVB staff has been dedicated entirely to implementing this programme, which is funded through a KNVB contribution. Any annual revenues from other programmes are spent on this programme. Outside funding (grants and donations) is available as well.
Through its activities the KNVB aims to demonstrate that sports organizations can use their core capacity (sports) to further development.
Social aspects in courses
The scope of KNVB courses usually extends beyond football technique. Based on past experiences, the KNVB courses address social aspects as well to enhance the potential instrumental value of sports for development. Some examples:
- football and social development (MYSA structure)
- football and environment (football and community services)
- football and healthcare (e.g. HIV/AIDS prevention and information through football)
- football and leadership (importance of youth leaders)
- football and women's participation / gender equality